Vision
To be the leading agency in marketing fish and fish products in Africa.
Mission
To facilitate fish and fish products marketing at all levels for socio-economic development of Kenya.
Core Values
Integrity
The Authority will take measures to ensure that all staff comply with the Leadership and Integrity Act, 2012.
Reliability
The Authority will be committed to fulfilling its obligations to clients.
Team Spirit
The Authority will continuously promote teamwork among its staff and stakeholders.
Meritocracy
The Authority will consider merit in making choices affecting staff and clients.
Fairness and equity
The Authority will endeavour to provide equal opportunities; for all persons, recognize achievement, uphold individual dignity and appreciate diversity.
Transparency
The Authority will conduct its business in a transparent manner.
Professionalism
The Authority will uphold the highest level of professionalism in all its affairs.
Equity
KFMA will be fair and impartial.
Inclusivity
KFMA offers equal access to opportunities and resources.